About Us

Background To This Playbook

Diversity in Startup Hubs

This playbook is designed as a practical guide to help anyone leading or working in startup hubs to foster a diverse and inclusive startup community.

Startup hubs are at the epicentre of their innovation ecosystem. We’re in a unique position to work closely with corporate partners and other peer organisations to support a flourishing ecosystem.

We house up-and-coming entrepreneurs who aim to change the world through innovation. We know how important Diversity and Inclusion are for innovation, but we often don’t know where to start.


“In the early days when we were bootstrapping Dogpatch Lab we struggled to find a resource for hubs & events which could help us drive D&I forward in our hub. There’s lots of information about D&I out there, but very little that’s relevant to the unique structure and needs of a startup hub.

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Liz McCarthy

D&I Lead at Dogpatch Labs

There’s no one approach that fits everyone given that each hub has its own unique nuances and contexts which informs how they operate. But there is one mindset that benefits everyone.

This playbook is us sharing what we’ve learned along our D&I journey, and some generic frameworks which we evolved from those learning, which we hope will help hubs in any part of the world achieve their D&I goals.


Google for Startups Global Diversity & Inclusion Award

Google for Startups partners with best-in-class startup organisations around the world to help accelerate their impact. Dogpatch Labs is proud to be the Irish member within this global partner network.

Launched in 2018, the Google For Startups “Diversity & Inclusion Award” award honors the partner whose D&I initiative has made “significant impact to advance and support underrepresented founders” which be scaled across the global network. Dogpatch Labs was selected for this award in recognition for “Diversity in Tech Week 2018”

Liz McCarthy, Head of Special Projects Dogpatch Labs accepts the award from Google for Startups in NYC, Oct 2018

As part of this award we received sponsorship to develop this playbook, as a centralised resource of key learnings about D&I best-practices to be circulated to startup hubs across the GFS network.

Dogpatch’s Liz McCarthy opens our LGBT+ youth in tech event as part of DITW 2018.

We were also invited to speak about D&I at the 2019 Google for Startups EMEA summit, where we got feedback and insights on the content for this playbook from hub members from a variety of locations.

This Playbook would never have been possible without the contributions from..

The Following Individuals

Liz McCarthy
Liz McCarthy

Project Director & Content Co-Creation

Miriam Sweeney
Miriam Sweeney

Product & Content Creation Lead

Marta Semeniuk
Marta Semeniuk

Technical
Design Lead

James Keating
James Keating

Brand &
Design

Nicole Froker
Nicole Froker

Partner Management & GFS Support

Gleb Sapunenko
Gleb Sapunenko

Technical
Support

And The Following Organisations

Project Sponsor
Project Sponsor

As part of the 2018 Google for Startups “Diversity & Inclusion Award” Dogpatch Labs was awarded sponsorship to develop this playbook. We thank them for supporting the bottom-up development of such a crucial resource for hubs, by a hub.

Foundational Learning
Foundational Learning

Change Catalyst was a key resource which helped shape the content in this playbook. We thank them sincerely for their flexibility and support in allowing us to extract relevant information from their existing toolkits.

Thanks also to…

Google Cloud Platform for supporting our cloud credit set up